ARNDT
What I do
Purpose-Driven Copywriting
I write clear, engaging copy that helps organisations communicate their story with impact. With a background in sustainability and communication for behavioural change, I know how to make complex topics like circularity easy to understand and use the right words to inspire action.
E-mail Marketing
I write emails with a clear purpose: to boost open rates, increase click-throughs, and keep your audience engaged. Whether it’s a newsletter, onboarding flow, or campaign, I develop content that’s aligned with your goals and your audience’s needs. I analyse existing email flows, run A/B tests to see what resonates, and tweak content and visuals based on performance data.
Social Media Management
I plan and execute social media strategies across platforms like LinkedIn, Instagram, and Facebook - from setting goals and building content calendars to creating, scheduling, and optimising posts. I coordinate with teams to gather input, maintain brand consistency, and monitor analytics to ensure the content resonates with the right audience.
Graphic Design
Using tools like Adobe Creative Suite, Figma, Canva, and CapCut, I design a wide range of on-brand marketing materials - from social media visuals, digital ads and newsletters to campaign assets, reports, presentations, and printed materials such as flyers and banners. I always focus on consistency.
Campaign Planning
I plan and manage marketing campaigns that connect strategy with creativity. I enjoy translating business goals into clear messaging and engaging visuals, ensuring every channel works together toward one goal.
Community Management
Building and nurturing communities is a key part of what I do. I help organisations strengthen their online presence by engaging authentically with their audience - responding to comments, gathering feedback, and sharing valuable insights with the team. I also help organise live events such as networking sessions and webinars, creating opportunities for connection beyond the online space.
Hi, I’m Lena.
I help companies create content that drives change.
I love writing and creating, especially on climate change and sustainability. Over the years, sustainability has become my area of expertise. Working with innovative businesses across Europe has given me a strong understanding of topics such as renewable energy, solar technology, and circularity - and how to communicate them in ways that inform, engage, and inspire change.
Companies I work(ed) with
"Lena is flexible and a creative all-rounder. With just a few instructions, she can create beautiful content, but she is always open to feedback. We’ve worked on multiple successful campaigns and articles."
Sungevity